BTC has expanded its senior management team with the appointment of Paul Muers as Global Business Development Manager.
With almost 30 years’ experience in the automotive industry, Paul will be responsible for supporting continued business growth across international markets. His extensive career with Ford has seen him work in roles including UK Marketing Manager and Regional Manager North UK. Prior to joining BTC, Paul held the position of European Digital Owner Experience Manager for Ford Europe where he was responsible for overseeing the owner’s website and app development, along with customer data collection and management. He also played a key role in direct marketing communications used to build customer relations.
In his new role as Global Business Development Manager, Paul will devise and implement non-UK growth strategies for BTC and its associated companies. This will include supporting manufactures in their expansion and development of automotive services.
Guy Allman, CEO of BTC, said: “We are delighted to welcome Paul Muers to BTC. Paul brings with him a wealth of experience in the automotive sector and will prove to be an asset in the expansion of our digital portfolio. With a strong background in aftermarket operations, Paul will help us to strengthen our position as a leading supplier of customer-focused automotive solutions.”
The expansion of the team follows a period of success for BTC. The company has recently launched an upgraded version of its electronic vehicle health check software, autoVHC, which since 2007 has helped generate more than £750 million of incremental service business for franchised dealers worldwide.
Commenting on his appointment, Paul Muers said: “The automotive sector is going through a period of transition, with customers demanding a more flexible approach to both sales and aftersales processes. BTC’s range of software solutions and services are well placed to meet these demands and I look forward to working with dealerships across the world to improve customer experiences and drive associated revenue.”