BTC enables the automotive industry to maximise profits and offer enhanced customer experiences by improving people, processes and performance.



We work with manufacturers and franchisees across the global automotive sector to deliver best in class solutions that bring insight, intelligence and efficiencies. Our industry knowledge, coupled with a consultative approach that means we have a greater understanding of our customers’ needs, means that our products and services are tailored and able to deliver tangible results.

BTC’s training educates and empowers customer facing staff, enabling them to increase the long term value of their customers. Our ‘Thinking Like Customers’ (TLC) approach demonstrates how investing in great customer service delivers real profits.

Our specialised Contact Centre manages your customer base and acts as an additional part of your team, improving the frequency and quality of contact with your customers.

By adding value and creating efficiencies across the automotive supply chain, we have delivered world-class solutions to our customers for over 25 years.

Management Team 


The BTC team has extensive experience in the automotive, sales, customer services and technology sectors. We operate as an extension to our customers’ businesses, providing a seamless end to end experience.

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Guy Allman - CEO
Nick Squire - Operations Manager
Sue Wright - Contact Centre Manager
Joanna Allman
Adrian Yearsley - Finance Director