Training & Consultancy

Our ‘Thinking Like Customers’ training approach demonstrates that
great customer service delivers real returns


Manage leads and maximise the sales process

Contact Centre

The BTC automotive Contact Centre manages your customer base and strengthens your team

World leading vehicle health check system


Next generation sales management


Extend your team and increase business


Best in class sales training & consultancy

We work with the automotive industry to maximise profits and enhance customer experiences by improving people, processes and performance.

enquiryMAX is a digital lead management tool that improves interaction throughout the sales process. Available as a desktop system and iPad application, it enables OEMs and dealers to manage enquiries and data management from initial capture through to final sale.


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Contact Centre

Our Contact Centre is dedicated to increasing sales and customer satisfaction. The team of customer service professionals work collaboratively as an extension to the service department. We help our customers achieve a consistent and professional approach and maximise service department sales.

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“I’m really pleased with the telephone research BTC carried out with our lost sales customers. Not only was the feedback on the customer experience invaluable, it highlighted areas for improvement in our sales process. I can strongly recommend BTC.” Clive Mitchell

Head of Business, Guy Salmon – Northampton

“Our team of trained sales and customer service professionals is focussed on delivering great results allied to a positive customer experience. The person working on your account builds a relationship with your dealership so that we understand you and the way you operate. It really is as though our person is your person but without the associated training, recruitment and holiday issues.” Sue Wright



Our courses take a consultative, practical and relevant approach to training sales teams, service managers and advisors in the automotive industry. It includes a suite of classroom courses and on-site tailored coaching programmes designed to enhance customer handling and service winning sales skills.
It’s been great to have external support and a different perspective to help us maintain focus
on our processes and skills so that we can achieve better results…. John McFall

Aftersales Manager, Wrexham Volkswagen

Improve your sales performance

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