Sales Process Training

BTC was founded as a Sales Training company focussed exclusively on the automotive trade.

Eighteen years later, it remains a key part of our business.

But while sales techniques constantly evolve to reflect the changing needs of the marketplace, our commitment to providing the most relevant, accessible and effective training available in the UK remains the same.

There’s no magic involved – just a very simple formula.

Every single one of our consultants has a proven track record as a truly first class Sales Manager, cutting their teeth at the sharp end of the industry – the showroom floor.

They will coach your staff through every stage of the sales process, from initial contact through to a fast and effective close. 

We don’t believe in a one size fits all approach but will tailor our expertise to suit your specific requirements.

For an inexperienced team, this might be providing them with a simple, structured, results-driven approach to their selling.

For a sales force with more history, our approach may include a thorough understanding of how their behaviour can affect the sales process.

One thing is for certain though…

From telephone training through to improving your dealership’s finance penetration there is a reason why so many of the UK’s most reputable automotive companies keep coming back to BTC.

We show their sales team how to make you more profit.

Then we give them the skills to perform. (Okay – just a little magic then)

Click for more information about our Sales Training packages