About Us

BTC is a brand-leading Business Training Consultancy focused exclusively on the automotive industry.

Established in 1989 to provide Sales training and consultancy packages for both car manufacturers and their dealerships, BTC has evolved into a nationwide concern, developing a wide range of products and services designed to keep your business at the cutting edge of sales and aftersales performance.

To date we have worked with well over half of the AM top 100 dealerships and are justifiably proud of our status as an official training partner of Volkswagen UK, and as a Lion Standard Peugeot training company who can boast: Vauxhall, Citroen, Skoda, Saab, Audi, Alfa Romeo, SEAT, and Mazda amongst our many clients.

And the reason that so many top UK dealer groups and carmakers trust us with their business?

Simple.

It’s all about people, and the results they deliver.

Our people

Representing the cream of industry talent, every single one of our consultants has a minimum of five years of experience at line manager level and can demonstrate a proven track record of success at the sharp end of the motor industry.

As a result, we have a comprehensive understanding of the skills required to perform at every level of the automotive business, coupled with a national perspective that enables us to spot and implement new techniques to ensure that your company is fully equipped to perform. 

Please take a moment to look around our website and let us show you what we can do.

Click here to contact us

Products







2 Mallard Court
Mallard Way
Crewe
Cheshire
CW1 6ZQ
01270 539880
btccentral@b-t-c.co.uk
01270 539881